Thailand Business 2020 last October. Including a talk show about trends Interesting business secrets for Thai SMEs such as SME Biz Talk that are held regularly every month. Each event was well received. With total views in the hundreds of thousands, almost all Satisfying quality content Enhancing the lifestyle of Thai people in the New Normal era in terms of content, LINE TV has exported content to foreign markets in 28 countries around the world, which is LINE TV Original Content or content created by LINE TV. own up to 22 content, ready to announce the quality of Thai series Continuing to compete for both domestic and international awards throughout the year, such as the series.
“Mother Calls Me…Mother” which was nominated for awards in more than 7 categories on the Asian Television Awards 2020 stage earlier this year. Moreover, LINE TV is also an important Phone Number List platform for stimulating the trend of Y series content or BoyLove until it became popular with total content viewers exceeding 19 million on LINE TV in 2020 for LINE Today. It has also increased in popularity. During the lockdown at the beginning of the year The amount of content reading on LINE TODAY increased by 24.5% (comparing Jan. 63 and March 2020), especially lifestyle content increased by 34% and entertainment content increased by 11%, showing the popularity of content for Thai people in another aspect that occurs during popular periods. Said in addition to special content updating the COVID-19 situation.
And symptom assessment content which is the content that ranks among. In addition, LINE TODAY has also added features. Revamped the user interface in the middle of the year. As a result, the number of daily readings has increased by 36% as well. Another service that is considered popular and a highlight. Making the use of LINE for communication quite colorful this year is LINE Melody, a ringtone service. Call waiting sound when calling via LINE. This year, the number of songs has been doubled. Expand the music base to a variety More coverage, whether it be country music, indie, K-pop, etc. There is also the development of additional features, such as opening the function to send songs from LINE MELODY as birthday gifts through LINE, resulting in an increase in buyers.
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