Automatic Tips for effective advertising media To the point Conclusion 1. Tracking by pixels Let's rewind a step. Before we talk about success, failure and Belgium WhatsApp Number List optimizations. Is it helpful to know how the background works. How does the path look like so that we even get to an evaluation of a social media ad campaign? The answer is the pixel. A tracking pixel, also known as a pixel tag, is an ad code that is integrated on the target website and thus enables tracking. If this then loads when this target website is called up (automatically), a file analysis is triggered. This analysis captures the behavior of a user.
The loaded tracking pixel can be used to determine whether a user has visited a specific website or not. And voila, we get traffic & user behavior data. A pixel can also be used to analyze conversions. You can integrate it, for example, on the order confirmation page, in the thank you email or simply on other pages that resulted in a conversion. This enables us to register and evaluate the conversion of a user's status into a new status (from interested parties to customers, for example.